《元宇宙与新零售管理—品牌，渠道和消费者旅程的前瞻性初探》[中文版] 西浦学习超市

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Research output: Book/Report/Edited volume › Commissioned report

Abstract

荀继尧，范筱溦，刘紫霖

Original language	Chinese (Simplified)
Publisher	Centre for Educational Innovation and Excellence, Learning Mall, XJTLU
Publication status	Published - 2023

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title = "《元宇宙与新零售管理—品牌，渠道和消费者旅程的前瞻性初探》[中文版] 西浦学习超市",

abstract = "荀继尧，范筱溦，刘紫霖",

author = "Jiyao Xun and Xiaowei Fan and Zilin LIU",

year = "2023",

language = "简体中文",

publisher = "Centre for Educational Innovation and Excellence, Learning Mall, XJTLU",

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AU - Xun, Jiyao

AU - Fan, Xiaowei

AU - LIU, Zilin

PY - 2023

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BT - 《元宇宙与新零售管理—品牌，渠道和消费者旅程的前瞻性初探》[中文版] 西浦学习超市

PB - Centre for Educational Innovation and Excellence, Learning Mall, XJTLU

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