Personal profile
Personal profile
I am a Marketing Ph.D. student at University of Liverpool’s Management School and Xi'an Jiaotong-Liverpool University's International Business School Suzhou. My research examines how different kinds of conversations between brands affect consumers' perceptions and decisions. My research focuses on consumer behavior, consumer psychology, social media marketing and brand communication.
Research interests
- Consumer behavior and consumer psychology
- Brand communications
- Social media marketing
- Interpersonal relationships
Experience
- Teaching Assistant, Xi-An Jiaotong-Liverpool University, 2023-
- Management Trainee, Rhenus Logistics Asia Pacific, Singapore, Shanghai, Jakarta, Tokyo, Phnom Penh, 2018-2020
Teaching
Teaching Assistant
- IOM102 Consumer Behaviour
- IOM204 Services Marketing
- IOM303 International Marketing
Education/Academic qualification
PhD, Marketing, University of Liverpool UK
Sept 2023 → Aug 2027
PhD, Marketing, Xi'an Jiaotong-Liverpool University
Sept 2023 → Aug 2027
Master, Digital Marketing, University of Southampton
Person Types
- Students
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