Activities per year
Personal profile
Personal profile
I am a Marketing Ph.D. candidate at the University of Liverpool’s Management School and Xi'an Jiaotong-Liverpool University's International Business School Suzhou. In my research, I examine how subtle changes in language within digital communication influence consumers' perceptions and decision-making. My research focuses on brand linguistics, social media marketing, consumer financial decision making, and marketing communication.
Research interests
- Consumer behavior and consumer psychology
- Brand communications
- Social media marketing
- Brand linguistics
- Consumer financial decision-making
Experience
- Teaching Assistant, Xi-An Jiaotong-Liverpool University, 2023-
- Management Trainee, Rhenus Logistics Asia Pacific, Singapore, Shanghai, Jakarta, Tokyo, Phnom Penh, 2018-2020
Teaching
Teaching Assistant
- IOM102 Consumer Behaviour
- IOM204 Services Marketing
- IOM303 International Marketing
- IOM307 Cooperate Communication
Education/Academic qualification
PhD, Marketing, University of Liverpool UK
Sept 2023 → Aug 2027
PhD, Marketing, Xi'an Jiaotong-Liverpool University
Sept 2023 → Aug 2027
Master, Digital Marketing, University of Southampton
Person Types
- Students
Fingerprint
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Activities
- 2 Presentation at conference/workshop/seminar
-
The First XJTLU-UoL-XJTU Postgraduate Research Joint Conference 2025
Mingli Huang (Speaker)
19 Mar 2025 → 21 Mar 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
-
The 8th Thought Leaders' Conference of Marketing Science and Innovation
Mingli Huang (Speaker)
12 Apr 2024 → 14 Apr 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar