The 8th Thought Leaders' Conference of Marketing Science and Innovation

Activity: Talk or presentationPresentation at conference/workshop/seminar

Description

Presenting "Typology of Brand-to-Brand Exchange" at the 8th MSI Conference in Hangzhou, China.
Period12 Apr 202414 Apr 2024
Held atZhejiang Gongshang University, China
Degree of RecognitionInternational