Skip to main navigation
Skip to search
Skip to main content
Xi'an Jiaotong-Liverpool University Home
Home
Profiles
Research units
Research output
Projects
Activities
Search by expertise, name or affiliation
Winning the China vitamin war by building a strong brand
Junsong Chen
*
, Willem P. Burgers
*
Corresponding author for this work
China Europe International Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
1
Citation (Scopus)
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'Winning the China vitamin war by building a strong brand'. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Social Sciences
China
100%
Marketing
100%
Buildings
100%
War
100%
Markets
75%
Chinese
50%
Tactics
50%
Advertising
50%
Differentiation
50%
Product Positioning
50%
Methodology
25%
Design
25%
Case Studies
25%
Managers
25%
Company
25%
Executive
25%
Identity
25%
Western
25%
Purpose
25%
Discussion
25%
Paper
25%
Research Worker
25%
Testing
25%
Work
25%
Data Collection
25%
Sales
25%
Health
25%
Targeting
25%
Supplement
25%
Marketing Strategy
25%
In-Depth Interview
25%
Market Segmentation
25%
Economics, Econometrics and Finance
Brand
100%
Marketing Management
66%
Managers
33%
Information
33%
Targeting
33%
Sales
33%
Order
33%
Brand Extension
33%