Fingerprint
Dive into the research topics of 'Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase
Bin Wang, Min Shu*, Yunyao Liu, Fengyuan Xie, Jin Wang
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
1
Citation
(Scopus)