TY - JOUR
T1 - WHEN DOES PROSOCIAL MOTIVATION DELIVER? A DUAL-MOTIVATIONS APPROACH TO SOCIAL ENTERPRISE OUTCOMES
AU - Au, Kevin
AU - Jeong, Sophia Soyoung
AU - Hsu, Anna J. C.
AU - Xiao, Yingzhao
N1 - Funding Information:
This study was partially supported by grants from the National Natural Science Foundation of China (Grant Nos. 72091311, 72202157) and the CUHK Business School (Grant No. 4057179).
Publisher Copyright:
© 2023, The Author(s), under exclusive licence to Springer Nature B.V.
PY - 2023/6/2
Y1 - 2023/6/2
N2 - Scholars and leaders have assumed that prosocial motivation is the primary driver for social enterprises (SEs) to do good. Despite the significance of prosocial motivation, we argue that it may not be the single driver for SE motivation. A dual-motivations approach based on insights from motivation research is proposed to examine how different types of SE motivation can act together to influence the outcomes of SEs. Empirical findings based on survey data from Hong Kong demonstrate that dual motivations—prosocial-intrinsic and prosocial-extrinsic motivations—explain the outcomes of SEs beyond what the direct effects of prosocial motivation can explain separately. Based on moderation analyses, intrinsic motivation enhances the positive relationships between prosocial motivation and business and social outcomes, whereas extrinsic motivation undermines the relationship related to business outcomes. Implications for research on social entrepreneurship and business ethics are discussed.
AB - Scholars and leaders have assumed that prosocial motivation is the primary driver for social enterprises (SEs) to do good. Despite the significance of prosocial motivation, we argue that it may not be the single driver for SE motivation. A dual-motivations approach based on insights from motivation research is proposed to examine how different types of SE motivation can act together to influence the outcomes of SEs. Empirical findings based on survey data from Hong Kong demonstrate that dual motivations—prosocial-intrinsic and prosocial-extrinsic motivations—explain the outcomes of SEs beyond what the direct effects of prosocial motivation can explain separately. Based on moderation analyses, intrinsic motivation enhances the positive relationships between prosocial motivation and business and social outcomes, whereas extrinsic motivation undermines the relationship related to business outcomes. Implications for research on social entrepreneurship and business ethics are discussed.
KW - Social enterprise
KW - prosocial motivation
KW - Intrinsic motivation
KW - extrinsic motivation
KW - Business ethics
UR - http://www.scopus.com/inward/record.url?scp=85160864166&partnerID=8YFLogxK
U2 - 10.1007/s10551-023-05452-7
DO - 10.1007/s10551-023-05452-7
M3 - Article
AN - SCOPUS:85160864166
SN - 0167-4544
JO - Journal of Business Ethics
JF - Journal of Business Ethics
ER -
