Fingerprint
Dive into the research topics of 'What to say on social media and how: Effects of communication style and function on online customer engagement in China'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
What to say on social media and how: Effects of communication style and function on online customer engagement in China
Jintao Wu*, Junsong Chen, Honghui Chen, Wenyu Dou, Dan Shao
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review