Use of Data Analytics in Supporting the Advising of Undecided Students

Rong Wang*, James E. Orr

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

Higher education institutions have prioritized supporting undecided students with their major and career decisions for decades. This study used a U.S. public research-focused university’s large-scale institutional data set and undecided student’s retention and graduation rate predictors to demonstrate how to couple student and institutional data with predictive analytics to understand the different demographics, academic characteristics, and the number of major changes between undecided and decided students. This study helps practitioners take the first step in using data analytics to inform decision-making in academic advising and supporting undecided students’ academic success.

Original languageEnglish
Pages (from-to)824-849
Number of pages26
JournalJournal of College Student Retention: Research, Theory and Practice
Volume23
Issue number4
DOIs
Publication statusPublished - Feb 2020
Externally publishedYes

Keywords

  • academic success
  • data analytics
  • major changes
  • undecided students

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