TY - GEN
T1 - The tale of two cultures
T2 - 23rd Australasian Conference on Information Systems, ACIS 2012
AU - Saeed, Nauman
AU - Sinnappan, Suku
AU - Markham, Stefanie
PY - 2012
Y1 - 2012
N2 - Despite its huge uptake all over the world, Twitter is still in its early stages of being used as an educational tool. Here, we present an experiment that was conducted across two undergraduate groups from different universities, an Australian and another American university. In this experiment we looked at Twitter usage in class and compared the results with a particular focus on analysing technology acceptance differences between the two groups. Both groups used Twitter as part of their tutorial work and participated in a survey at the end of the semester. Empirical investigation was done using Davis' technology acceptance model (TAM). The study findings reveal highly significant differences in the technology acceptance behaviours of the two groups, thus highlight cultural differences in the acceptance of technology, in this case Twitter. Saeed, Sinnappan and Markham
AB - Despite its huge uptake all over the world, Twitter is still in its early stages of being used as an educational tool. Here, we present an experiment that was conducted across two undergraduate groups from different universities, an Australian and another American university. In this experiment we looked at Twitter usage in class and compared the results with a particular focus on analysing technology acceptance differences between the two groups. Both groups used Twitter as part of their tutorial work and participated in a survey at the end of the semester. Empirical investigation was done using Davis' technology acceptance model (TAM). The study findings reveal highly significant differences in the technology acceptance behaviours of the two groups, thus highlight cultural differences in the acceptance of technology, in this case Twitter. Saeed, Sinnappan and Markham
KW - Cultural differences
KW - Higher education
KW - Technology acceptance model (TAM)
KW - Twitter
UR - http://www.scopus.com/inward/record.url?scp=84878297721&partnerID=8YFLogxK
M3 - Conference Proceeding
AN - SCOPUS:84878297721
SN - 9781741561722
T3 - ACIS 2012 : Proceedings of the 23rd Australasian Conference on Information Systems
BT - ACIS 2012
Y2 - 3 December 2012 through 5 December 2012
ER -