The Internet of Things and interaction style: the effect of smart interaction on brand attachment

Jintao Wu*, Junsong Chen, Wenyu Dou

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

76 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The Internet of Things and interaction style: the effect of smart interaction on brand attachment'. Together they form a unique fingerprint.