Media richness and user acceptance of second life

Nauman Saeed*, Yun Yang, Suku Sinnappan

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

13 Citations (Scopus)

Abstract

Second Life is a 3-D multi user virtual environment and is used as a platform for education by many institutions around the world. It offers a variety of communication channels to perform academic activities for both distance and on-campus education. As such, Second Life provides an excellent platform to test the implications of media richness theory (MRT). This paper aims at examining the media richness of Second Life and its impact on the user acceptance. Media Richness Theory and Technology Acceptance Model have been used as its theoretical basis. PLS approach is used to test the hypothesised relationships. Our study results suggest that Second Life is highly rich medium and is capable of promoting effective communication among its users. We found that media richness has a direct positive effect on the perceived usefulness and perceived ease of use of Second Life which in turn leads to actual usage. Some implications of our findings are discussed and ideas for future research are also presented.

Original languageEnglish
Title of host publicationProceedings of the 25th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education, ASCILITE 2008
Pages851-860
Number of pages10
Publication statusPublished - 2008
Externally publishedYes
Event25th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education - "Hello? Where are you in the landscape of educational technology?", ASCILITE 2008 - Burwood, VIC, Australia
Duration: 30 Nov 20083 Dec 2008

Publication series

NameASCILITE 2008 - The Australasian Society for Computers in Learning in Tertiary Education

Conference

Conference25th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education - "Hello? Where are you in the landscape of educational technology?", ASCILITE 2008
Country/TerritoryAustralia
CityBurwood, VIC
Period30/11/083/12/08

Keywords

  • Education
  • Media richness theory
  • PLS
  • Second life
  • TAM

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