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Live Streaming Video E-commerce: Examining the operational strategies
Jiwat Ram
*
, Di Xu
*
Corresponding author for this work
Xi'an Jiaotong-Liverpool University
Excelia Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
11
Citations (Scopus)
Overview
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Social Sciences
Company
36%
Enterprises
36%
Markets
18%
Content
18%
Research
9%
Distribution
9%
Executive
9%
Semi-Structured Interview
9%
Evidence
9%
Economic and Social Development
9%
Purpose
9%
Consumers
9%
Interviews
9%
Entertainment
9%
Decision Making
9%
Popularity
9%
Sport
9%
Market Share
9%
Operations Strategy
9%
Market Power
9%
Pricing Promotion
9%
Marketing Interface
9%
Computer Science
Streaming Video
100%
Live Streaming
100%
User
9%
Social Media
9%
Decision-Making
9%
Semistructured Interview
9%
Negative Effect
9%
Business Development
9%
Economics, Econometrics and Finance
Pre-Recorded Media
100%
Commerce
100%
Benefits
7%
Pricing
7%
Network Economics
7%
Leverage
7%
Market Share
7%