Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure

Bang Nguyen*, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng Hao Steve Chen, Dorothy A. Yen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance