ESG：如何从营销手段转变为经营目的?——以化妆品行业为例

Jingwen Xia; Zhuo Wang

doi:10.3969/j.issn.1006-7264.2024.05.015

ESG：如何从营销手段转变为经营目的?——以化妆品行业为例

Translated title of the contribution: How to Turn ESG from Cosmetic Effect into Transformative Change in the Beauty Industry?

Jingwen Xia, Zhuo Wang

HeXie Management Research Centre and College of Industry-Entrepreneurs

Beauty Streams Beauty Industry Think Tank

Research output: Contribution to journal › Article › peer-review

Abstract

Riding in the trend of sustainability and transformation compelled and propelled by the concept of ESG (Environmental, Social, Governance), companies need to make ESG one of the authentic purposes rather than one of the marketing gimmicks. From the perspective of HeXie management theory, this paper focuses on the beauty industry and adopts a qualitative research method to analyse ESG transformation cases of several leading beauty companies, seeking solutions to pierce through the facade of "greenwashing." It explores and constructs the right path to ESG transformation that is tailored to Chinese characteristics and industry requirements, laying the foundation for beauty companies to balance between profit and purpose and be a force for good.

Translated title of the contribution	How to Turn ESG from Cosmetic Effect into Transformative Change in the Beauty Industry?
Original language	Chinese (Simplified)
Journal	日用化学品科学
DOIs	https://doi.org/10.3969/j.issn.1006-7264.2024.05.015
Publication status	Published - May 2024

Keywords

ESG

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.3969/j.issn.1006-7264.2024.05.015

Cite this

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title = "ESG：如何从营销手段转变为经营目的?——以化妆品行业为例",

abstract = "Riding in the trend of sustainability and transformation compelled and propelled by the concept of ESG (Environmental, Social, Governance), companies need to make ESG one of the authentic purposes rather than one of the marketing gimmicks. From the perspective of HeXie management theory, this paper focuses on the beauty industry and adopts a qualitative research method to analyse ESG transformation cases of several leading beauty companies, seeking solutions to pierce through the facade of {"}greenwashing.{"} It explores and constructs the right path to ESG transformation that is tailored to Chinese characteristics and industry requirements, laying the foundation for beauty companies to balance between profit and purpose and be a force for good.",

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AU - Wang, Zhuo

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N2 - Riding in the trend of sustainability and transformation compelled and propelled by the concept of ESG (Environmental, Social, Governance), companies need to make ESG one of the authentic purposes rather than one of the marketing gimmicks. From the perspective of HeXie management theory, this paper focuses on the beauty industry and adopts a qualitative research method to analyse ESG transformation cases of several leading beauty companies, seeking solutions to pierce through the facade of "greenwashing." It explores and constructs the right path to ESG transformation that is tailored to Chinese characteristics and industry requirements, laying the foundation for beauty companies to balance between profit and purpose and be a force for good.

AB - Riding in the trend of sustainability and transformation compelled and propelled by the concept of ESG (Environmental, Social, Governance), companies need to make ESG one of the authentic purposes rather than one of the marketing gimmicks. From the perspective of HeXie management theory, this paper focuses on the beauty industry and adopts a qualitative research method to analyse ESG transformation cases of several leading beauty companies, seeking solutions to pierce through the facade of "greenwashing." It explores and constructs the right path to ESG transformation that is tailored to Chinese characteristics and industry requirements, laying the foundation for beauty companies to balance between profit and purpose and be a force for good.

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U2 - 10.3969/j.issn.1006-7264.2024.05.015

DO - 10.3969/j.issn.1006-7264.2024.05.015

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ESG：如何从营销手段转变为经营目的?——以化妆品行业为例

Abstract

Keywords

UN SDGs

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