Decomposing the Effect of Information Technology Tools on New Product Quality and New Product Market Performance: A Phase-Based Analysis

Serdar S. Durmuşoğlu*, Gloria Barczak, Fareena Sultan

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'Decomposing the Effect of Information Technology Tools on New Product Quality and New Product Market Performance: A Phase-Based Analysis'. Together they form a unique fingerprint.

Social Sciences