Customer satisfaction through technological integration: Opportunities and challenges

Kah Phooi Seng*, Li Minn Ang, Ooi Chien Shing

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingChapterpeer-review

Abstract

This paper presents a review of automated technology integrations for organizations to assess their customer satisfaction levels. The paper also includes a comparison of the common resources that are used to measure customer satisfaction. The main part of the paper subsequently describes the related concerns and challenges that are faced by the business company to realize customer satisfactions. This paper presents a review of automated technology integrations for organizations to assess their customer satisfaction. These components can be integrated into communication tools to solve the existing problems efficiently, and improve the way of assessing customer satisfaction. The limitations or challenges of current approaches in technology related ways to realize the satisfactions are also discussed. The end of the paper gives recommendations and solutions to show the possible ways in solving the existing problems and improving the way of assessing customer satisfaction by integrating the appropriate technology.

Original languageEnglish
Title of host publicationCognitive Analytics
Subtitle of host publicationConcepts, Methodologies, Tools, and Applications
PublisherIGI Global
Pages1824-1858
Number of pages35
ISBN (Electronic)9781799824619
ISBN (Print)9781799824602
DOIs
Publication statusPublished - 6 Mar 2020
Externally publishedYes

Fingerprint

Dive into the research topics of 'Customer satisfaction through technological integration: Opportunities and challenges'. Together they form a unique fingerprint.

Cite this