An investigation on fair trade business: Opportunities and challenges

In the past 20 years, Fair Trade appears as an approach of trading encouraging minimal returns, safety, sustainability and ethics. There are some good practices of Fair Trade supply chain management in the western companies such as the Body Shop; however, the development of Fair Trade business is still a new concept in developing countries such as China. This proposed chapter will start with an introduction of Fair Trade, and then analyze successful cases in the western countries. There will be initial investigation into Fair Trade supply chain management in China, with a focus on its opportunities and challenges. Discussion will be made to address the critical issues of Fair Trade management, followed by a summary of the chapter.