Fingerprint
Dive into the research topics of 'Adoption of new brands from multi-branding firms by Chinese consumers'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Adoption of new brands from multi-branding firms by Chinese consumers
Junsong Chen*, Stanley Paliwoda
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
5
Citations
(Scopus)