Research output per year
Research output per year
Research activity per year
Dr. Ruby Zhang is the Associate Professor at the School of Intelligence Finance and Business,Entrepreneur College, Xi’an-Jiaotong Liverpool University. Ruby was the the Program Director of MSc. Marketing and Lecturer in Marketing at Henley Business School, University of Reading before joining XJTLU. She completed her PhD in Marketing at Newcastle University. Prior to studying, she worked as a Marketing Analyst in Maesrk Line.Rubys research interests include all areas of consumer behaviour and emotion, especially the emerging practices related to the technology development, digital consumption and to service failures in the intercultural services encounters.Rubys research is published and presented in journals and conferences, such as European Journal of Marketing, Psychology Marketing, AMS, Servsig, EMAC, ICRM. Ruby is actively engaged in research grant projects on digital consumers, digital inclusion and exclusion and pro-social behaviours. She has received several external and internal grants as the principal investigator, including British Academy/Leverhulme grant and Research Endowment Trust Fund. She also reviews for academic conferences such as EMAC, BAM as well as academic journals such as Journal of Services Marketing, Journal of Marketing Management. PhD applications in service and digital marketing with a special focus on consumer behaviour and emotions are all welcome. If you are interested, please email your research proposal to Wenjiao.Zhang@xjtlu.edu.cn.
Service failure and recovery
Consumer emotion
Consumer behaviour
Consumer psychology
Complaint management
Digital marketing and consumption
Associate Professor, School of Intelligent Finance and Business, XJTLU,2023-Present
Program Director of Marketing,Lecturer in Marketing, Henley Business School, University of Reading,2018-2023
Lecturer in Marketing, Peking University HSBC Business School, UK (part-time),2022-2023
Teaching Fellow, Newcastle University Business School, 2017-2018
Module leader (Postgraduate and Undergraduate modules)
Module moderator (Postgraduate and Undergraduate modules)
Dissertation supervision (Postgraduate and Undergraduate)
PhD Viva internal examiner
PhD supervision
Academic tutor (PhD, Postgraduate and Undergraduate)
Market Research, MSc Marketing
Consumer Intelligence: New Consumer, New Markets, MSc Marketing
Branding, MSc Marketing
Marketing Dissertation, MSc Marketing
Marketing: Theory and Practice, MBA
Service Marketing, Bsc. Marketing
Market, Marketing and Strategy, BA Business and Management
Marketing Management, BA Business and Management
Understanding customers, BA Business Management
2014 Best PhD Paper Award from 22nd International Colloquium on Relationship Marketing (ICRM) for the topic “How Outraged Customers React: The Consequences of Customer Rage in Service Failure and Intervention Strategies”
PhD in Marketing, Newcastle University
Msc. in Marketing, Newcastle University
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Research output: Contribution to conference › Paper › peer-review
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review