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Personal profile

Personal profile

Professor Li-Chuan Evelyn Mai obtained her PhD Degree from the School of Media, Arts and Design, University of Westminster in 2001. Currently, she serves as the Dean of the School of Film and TV Arts, the Associate Dean of the Academy of Film and Creative Technology, and PhD supervisor at Xi'an Jiaotong-Liverpool University, as well as serving as a Council Member of the Expertimental Teaching Committee of the Chinese Collegial Visual Arts Association, Council Member of Suzhou City Film and TV Artist Association, the Convener of Suzhou Universities Film and TV Alliance, and the Vice President of the Hong Kong Zhuhai and Macao Bridge and Urban Development Research Association.     

Professor Evelyn Mai is an expert in media studies and cultural and Creative industry research, specialising in media management and cultural industry management. Formerly, she served as the executive chairman of international conferences, and editorial board member of international journals.  Professor Mai planned and hosted numerous large-scale events related to media and film, including the MEGA International Creative Media Festival.   

Since 1987, Professor Mai has served at Ming Chuan University in Taipei, Beijing Normal University Zhuhai Campus, Beijing Normal University-Hong Kong Baptist University United International College, and Zhuhai Innovative Cultural and Creative Industry Research Institute.  She has held positions such as Dean, Executive Deputy Dean (founding and presiding over the school), Associate Dean, and Department Head.  Professor Mai has given academic lectures and reports in many countries in Europe, America, and Canada.  She has been invited by verious governments, departments, universities and media institutions in Guangdong Province to serve as a judge and experts for media and cultural projects, as well as competitions. 

麦莉娟教授, 2001年获得英国威斯敏斯特大学媒体艺术与设计学院博士学位。现任西交利物浦大学影视艺术学院院长、影视与创意科技学院副院长,博士生导师,以及中国高校影视学会实验教学委员会理事、苏州市电影电视艺术家协会理事、苏州高校影视联盟召集人, 以及港珠澳大桥与城市发展研究会副会长。




Research interests

Media Management

Cultural and Creative Management

Game User/Industry Studies

Media and Communication Studies

Audience/Viewer Studies

Online Media and Emerging Media Studies

TV Studies


Dean, School of Film and TV Arts, 2020-Present

Associate Dean, Academy of Film and Creative Technology 2021-Present

Associate Dean, School of Cultural Technology 2020-2021

Programme Director of Cinema and Television, Division of Culture Creativity, Beijing Normal University-Hong Kong Baptist University United International College-2011-2020

Head of Zhuhai Innovation Cultural Creative Industry Research Institute- 2016-2020

Associate Dean of Division of Humanities and Social Sciences, Beijing Normal University-Hong Kong Baptist University United International College-2011-2016

Head Professor, Communication and Advertising Research and Teaching Centre, International Business Faculty, Beijing Normal University, Zhuhai-2009-2011

Deputy Dean, International Faculty, Beijing Normal University, Zhuhai, 2008-2009

Deputy Dean, School of Arts and Communication, Beijing Normal University, Zhuhai 2005-2009

Executive Deputy Dean (Founding Dean), School of Communication, Beijing Normal University, Zhuhai- 2003-2005


TV Minor Project

Media Management

TV Programming and Planning

Film and TV Culture

TV Studies

Producing for Entertainment Industry

Event Management

Research in Advertising and Public Relations

Introduction to Mass Media

Introduction to Electronic Media

Communication Ethics and Law

Communication Theories

Media Production (Newspaper, Online News)


Cable TV and New Media

News Editing

News Writing and Reporting

Education/Academic qualification

PhD, School of Media, Arts and Design, University of Westminster, 2001

Person Types

  • Staff


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