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School of Intelligent Finance and Business
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Profiles
(34)
Projects
(50)
Research output
(131)
Activities
(169)
Research output
Research output per year
2004
2023
2024
2025
58
Article
50
Conference Proceeding
8
Textual work
4
Paper
11
More
3
Book
2
Chapter
2
Other contribution
1
Comment/debate
1
Editorial
1
Letter
1
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Research output per year
Research output per year
1 results
Publication Year, Title
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Letter
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2012
Expert Assessment: Hitting Two Birds With One Stone: How McDonald’s Scares the Competition Away While Facilitating the Evolution of a Retro Product
Durmusoglu, S.
,
4 Jan 2012
,
In:
Marketing News Exclusives.
Research output
:
Contribution to journal
›
Letter