Department of Intelligent Operations and Marketing

Research output

Research output per year 1994 2021 2022 2023 2024 2024

• 271 Article
• 47 Conference Proceeding
• 15 Paper
• 14 Review article
• 50 More
  • 13 Editorial
  • 12 Chapter
  • 9 Conference article
  • 8 Book
  • 2 Comment/debate
  • 2 Other contribution
  • 2 Patent
  • 1 Digital, Visual or Audio-visual Creative Work
  • 1 Textual work

Research output per year

Research output per year

Search results

• 2023

  Literature Review of Mindfulness Research in Marketing

  Pan, L. & Jiang, R., Aug 2023, In: conference paper.

  Research output: Contribution to journal › Conference article › peer-review

• Socioeconomic Status Matters: Mindfulness, Achievement Striving and Creative Performance

  Xu, Y., Hu, Z. & Pan, L., Aug 2023, In: conference paper.

  Research output: Contribution to journal › Conference article › peer-review

• Therapeutic Emotional Labor of Frontline Employee to Relieve Fear in Negative Service

  Pan, L. & Li, J., Apr 2023, In: conference paper.

  Research output: Contribution to journal › Conference article › peer-review
• 2022

  What Encourages Participation in Collaborative Consumption? The role of Mindfulness and Warm Glow Giving

  Shen, Y., Pan, L. & Jiang, R., Apr 2022, In: conference paper.

  Research output: Contribution to journal › Conference article › peer-review
• 2021

  Mindfulness Increases Frugal Purchasing Behaviour——Exploring the Mediating Effect of Materialism and Moderating Effect of Affect Balance

  Pan, L. & Li, X., Nov 2021, In: conference paper.

  Research output: Contribution to journal › Conference article › peer-review

• Size does Matter: How do Micro-influencers Impact Follower Purchase Intention on Social Media?

  Liu, G. H. W., Li, Y. & Lee, N. C. A., 2021, In: Proceedings of the International Conference on Electronic Business (ICEB). 21, p. 402-412 11 p.

  Research output: Contribution to journal › Conference article › peer-review

  • Intention 100%
  • Social Media 100%
  • Parasocial Interaction 83%
  • Relationships 33%
  • Interaction Theory 16%
  5 Citations (Scopus)

• The Influence of Dispositional Mindfulness Affect on Consumer Behavior in the Context of Relationship Marketing

  Pan, L., Zhou, S. & Lu, H., Aug 2021, In: conference paper.

  Research output: Contribution to journal › Conference article › peer-review
• 2020

  Consuming Sprituality in a Material World

  Pan, L., Jul 2020, In: conference paper.

  Research output: Contribution to journal › Conference article › peer-review
• 2018

  Breathing Mindfully Through Difficult Spending and Saving Decisions

  Pan, L., Lv, W. & Pechmann, C., 2018, In: conference paper.

  Research output: Contribution to journal › Conference article › peer-review