Will this #hashtag be popular tomorrow?

Zongyang Ma*, Aixin Sun, Gao Cong

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

67 Citations (Scopus)

Abstract

Hashtags are widely used in Twitter to define a shared context for events or topics. In this paper, we aim to predict hashtag popularity in near future (i.e., next day). Given a hashtag that has the potential to be popular in the next day, we construct a hashtag profile using the tweets containing the hashtag, and extract both content and context features for hashtag popularity prediction. We model this prediction problem as a classification problem and evaluate the effectiveness of the extracted features and classification models.

Original languageEnglish
Title of host publicationSIGIR'12 - Proceedings of the International ACM SIGIR Conference on Research and Development in Information Retrieval
Pages1173-1174
Number of pages2
DOIs
Publication statusPublished - 2012
Externally publishedYes
Event35th Annual ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2012 - Portland, OR, United States
Duration: 12 Aug 201216 Aug 2012

Publication series

NameSIGIR'12 - Proceedings of the International ACM SIGIR Conference on Research and Development in Information Retrieval

Conference

Conference35th Annual ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2012
Country/TerritoryUnited States
CityPortland, OR
Period12/08/1216/08/12

Keywords

  • hashtag
  • hashtag clarity
  • popularity prediction
  • twitter

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