| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 23rd European Marketing Academy (EMAC) Doctoral Colloquium, Copenhagen Business School, Copenhagen, Denmark, May 30 – June 1. |
| Publication status | Published - 2010 |
When relationship really matters: A cross-cultural study of online dating site user’s goal-directed emotions and relationships with service providers
Jiyao Xun, Prithwiraj Nath, Sally McKechnie
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review