Visualization principles for facilitating strategy development process in the organization

Suraya Ya’acob*, Nazlena Mohamad Ali, Hai Ning Liang, Norziha Megat Zainuddin, Nor Shita Mat Nayan

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

2 Citations (Scopus)

Abstract

Visualization is essential to facilitate human cognitive activities especially to handle information complexities. There is a huge effort to develop various kind of visualization tools in order to facilitate human cognitive activities in the organization. One of the major activity in the organization is the strategy development process (SDP). This activity often involves complex cognitive activities (CCA) and always happen in the collaborative settings in the organization. Therefore, it is essential for visualization to facilitate SDP from Collaborative-CCA perspectives. In order to do that, this paper intend to highlight three visualization principles that able to facilitate SDP in the organization. Using the systemic view as a fundamental, the visualization principles are; (i) higher level visual structure, (ii) lower level visual structure, and (iii) the interconnection between higher and lower level visual structure. Consequently, by applying focus group observation, this paper demonstrates the usefulness of the visualization principles in facilitating SDP. Finally, this research will further evaluate and consult current visualization techniques, methods and tools in facilitating SDP.

Original languageEnglish
Title of host publicationAdvances in Visual Informatics - 5th International Visual Informatics Conference, IVIC 2017, Proceedings
EditorsTimothy K. Shih, Sergio Velastin, Peter Robinson, Alan F. Smeaton, Tada Terutoshi, Halimah Badioze Zaman, Azizah Jaafar, Nazlena Mohamad Ali
PublisherSpringer Verlag
Pages31-42
Number of pages12
ISBN (Print)9783319700090
DOIs
Publication statusPublished - 2017
Event5th International Visual Informatics Conference, IVIC 2017 - Bangi, Malaysia
Duration: 28 Nov 201730 Nov 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10645 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference5th International Visual Informatics Conference, IVIC 2017
Country/TerritoryMalaysia
CityBangi
Period28/11/1730/11/17

Keywords

  • Collaboration
  • Complex Cognitive Activities
  • Knowledge Visualization
  • Strategy
  • Strategy Development Process
  • Visualization

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