@inproceedings{a05e7fe071eb402c93e46c5f81f6a709,
title = "Towards a recommendation approach for university program selection using Primitive Cognitive Network Process",
abstract = "Prospective university students often face challenges to choose an appropriate institute and program. The options can be bewildering and the decision can have a massive impact on both the quality of the student experience and future career prospects. This paper proposes the Primitive Cognitive Network Process for university program selection. This helps students to make an informed and structured decision when selecting a university based on key selection criteria and personal requirements.",
keywords = "Education marketing, Multiple criteria decision making, Program selection, Recommendation system, University selection",
author = "Qingzhi Hu and {Kevin Kam}, {Fung Yuen} and Paul Craig",
note = "Publisher Copyright: {\textcopyright} 2017 IEEE.; 14th International Conference on Services Systems and Services Management, ICSSSM 2017 ; Conference date: 16-06-2017 Through 18-06-2017",
year = "2017",
month = jul,
day = "28",
doi = "10.1109/ICSSSM.2017.7996224",
language = "English",
series = "14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
editor = "Xiaoqiang Cai and Jiafu Tang and Jian Chen",
booktitle = "14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings",
}