TY - GEN
T1 - The role of the technology acceptance model in information systems research
T2 - IADIS International Workshop Information Systems Research Trends, Approaches and Methodologies, ISRTAM 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011
AU - Mojtahed, Reza
AU - Nunes, Miguel Baptista
AU - Peng, Guo Chao
PY - 2011
Y1 - 2011
N2 - Explaining the factors that lead to use and acceptance of information technology (IT), both at individual and organizational levels, has been the focus of information systems (IS) researchers since 1970s. The Technology Acceptance Model (TAM) is known as such an explanatory model and has increasingly gained recognition due to its focus on theories of human behaviour. Although this model has faced with some criticism in terms of not being able to fully explain the social-technical acceptance of technology, TAM is still known as one of the best IS methodologies that contribute greatly to explain IT/IS acceptance. This paper discusses, describes and explains TAM as one of the wellknown information system research methodologies and attempts to demonstrate how this model can be applied in practice in IS research projects. TAM is widely used in different areas of IS studies such as e-commerce, e-business, multimedia and mobile commerce. This paper shows how TAM can be applied in an IS research project by referring to a case study conducted in the area of mobile banking in the UK. This paper aims to contribute to IS research by providing an informed criticism of TAM as well as a clear proposal on how to use it.
AB - Explaining the factors that lead to use and acceptance of information technology (IT), both at individual and organizational levels, has been the focus of information systems (IS) researchers since 1970s. The Technology Acceptance Model (TAM) is known as such an explanatory model and has increasingly gained recognition due to its focus on theories of human behaviour. Although this model has faced with some criticism in terms of not being able to fully explain the social-technical acceptance of technology, TAM is still known as one of the best IS methodologies that contribute greatly to explain IT/IS acceptance. This paper discusses, describes and explains TAM as one of the wellknown information system research methodologies and attempts to demonstrate how this model can be applied in practice in IS research projects. TAM is widely used in different areas of IS studies such as e-commerce, e-business, multimedia and mobile commerce. This paper shows how TAM can be applied in an IS research project by referring to a case study conducted in the area of mobile banking in the UK. This paper aims to contribute to IS research by providing an informed criticism of TAM as well as a clear proposal on how to use it.
KW - Information system
KW - Information systems resea
KW - It adoption
KW - Technology acceptance model
UR - http://www.scopus.com/inward/record.url?scp=84865245114&partnerID=8YFLogxK
M3 - Conference Proceeding
AN - SCOPUS:84865245114
SN - 9789728939540
T3 - Proceedings of the IADIS International Workshop Information Systems Research Trends, Approaches and Methodologies, ISRTAM 2011, Part of the IADIS, MCCSIS 2011
SP - 59
EP - 67
BT - Proceedings of the IADIS International Workshop Information Systems Research Trends, Approaches and Methodologies, ISRTAM 2011, Part of the IADIS, MCCSIS 2011
Y2 - 20 July 2011 through 20 July 2011
ER -