The role of standards in the development and delivery of sustainable products: A research framework

The progress towards sustainable development could be accelerated by the adoption of progressive technologies and the development of new “green” products. The anecdotal evidence suggests that the acceptance of these products is, in part, affected by the development and acceptance of new standards as well as by the management of standardization in firms. Yet, there is a lack of a clearly focused research agenda that would systematically address the management of standardization in firms–particularly from a sustainability perspective. This paper addresses this gap and develops a research framework that is organized in three areas—intrafirm capabilities (the role of standards in the development of firms’ capabilities in—and through—standardization-related activities), interorganizational relationships (the role of standards in the development of interorganizational relationships) and accountability (the role of standards for accountability in firms and supply chains). Each area provides a set of representative research questions for future research. The paper also aims to encourage scholars in the field to address standardization from a strategic perspective, to develop an understanding about the complex nature of the management of standardization and trace its economic and sustainability consequences.