The influence of social media on tourists' behaviour. Evidence from China

Yingchan Luo; Linjia Zhang; Jingjing Du

doi:10.15122/isbn.978-2-406-09230-8.p.0117

The influence of social media on tourists' behaviour. Evidence from China

Yingchan Luo, Linjia Zhang^*, Jingjing Du

^*Corresponding author for this work

Department of Economics

Durham University

Research output: Contribution to journal › Article › peer-review

Abstract

The fast development of social media have transformed all sectors of traditional tourism and the way in which tourists travel. In this paper, we investigate the factors that affect the influence of social media on tourists' travel arrangements. Data from 445 respondents in China are collected. Based on IS success model and Expectation-Confirmation model, our results suggest that most of our hypotheses are supported. However, age and gender are two demographic features that affect our suggestions.

Original language	English
Pages (from-to)	117-148
Number of pages	32
Journal	Revue Europeenne d' Economie et Management des Services
Volume	1
Issue number	7
DOIs	https://doi.org/10.15122/isbn.978-2-406-09230-8.p.0117
Publication status	Published - 2019

Keywords

Destination
Information
Management
Social media
Tourism
Tourists' behaviour

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10.15122/isbn.978-2-406-09230-8.p.0117

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The influence of social media on tourists' behaviour. Evidence from China

Abstract

Keywords

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