@inproceedings{95c1fd76f7a44d0192883a0214fc3807,
title = "The Impact of Big Data Analytics on Customers? Online Behaviour",
abstract = "Nowadays, huge amounts of data are exchanged and collected in the business world every day. For e-commerce firms, data from different sources (e.g. online transactions, search history and social media) can be analysed and provide insights to business managers. As many e-commerce companies claimed, Big Data Analytics (BDA) is the most efficient way to dig out the insights and to develop specific strategy for the company so far. Therefore, this project aims at exploring the effects of BDA brought on customers{\textquoteright} online behaviour to examine whether the BDA is as successful as firms stated.",
keywords = "Big data analytics, Customer behaviour, E-commerce, Online purchase",
author = "Qiuchen Li and Jinkun Xing and Ou Liu and Woonkian Chong",
note = "Funding Information: This work was supported in part by Xi?an Jiaotong-Liverpool University under SURF project no. 201619.; 2017 International MultiConference of Engineers and Computer Scientists, IMECS 2017 ; Conference date: 15-03-2017 Through 17-03-2017",
year = "2017",
language = "English",
series = "Lecture Notes in Engineering and Computer Science",
publisher = "Newswood Limited",
pages = "702--705",
editor = "Oscar Castillo and Ao, {S. I.} and Craig Douglas and Feng, {David Dagan} and Korsunsky, {A. M.}",
booktitle = "Proceedings of the International MultiConference of Engineers and Computer Scientists 2017, IMECS 2017",
}