@inproceedings{7cdf8d182eea4fe38b83c5dcd8533901,
title = "The effects of reading habit on blog adoption",
abstract = "This paper investigated how one's reading habit contributes to his/her blog adoption. A survey was conducted for understanding the relationship between individual's reading habit, in terms of the reading attitude and reading behavioral pattern, and the adoption of blogs. Eighty respondents were enrolled in the study. The result suggested that reading habit is a significant predictor to blog adoption. A subsequent analysis showed that people with a stronger reading habit tended to become an early blog adopter. Discussions and implications are presented in this paper. This study hopes to give insights for Instructors on adopting blogs for educational purposes.",
keywords = "Adoption of innovations, Blog adoption, Reading habit",
author = "Benazir Quadir and Teng, {Daniel C.} and Chen, {Nian Shing}",
year = "2011",
language = "English",
isbn = "9786161201883",
series = "Proceedings of the 19th International Conference on Computers in Education, ICCE 2011",
pages = "733--737",
booktitle = "Proceedings of the 19th International Conference on Computers in Education, ICCE 2011",
note = "19th International Conference on Computers in Education, ICCE 2011 ; Conference date: 28-11-2011 Through 02-12-2011",
}