The effect of experienced R&D teams on producing unique products: analysis of 140 small and medium-sized high-Tech start-ups in China

Liangxing He, Jianwen Zheng, Yulin Wu, Chia Huei Wu, Wei Liu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

Abstract

The effect of R&D teams on new product development has been recognised, but debates remain regarding the influence of experienced R&D teams on product uniqueness. This study identifies the type of experience attribute in R&D teams and how it can influence product uniqueness using a sample of 140 Chinese small and medium-sized high-tech start-ups. Results indicate that a U-shaped relationship occurs between R&D team experience depth, breadth, and product uniqueness, and the curvilinear relationship between R&D team experience depth and product uniqueness can be weakened by the degree of executive embeddedness. It suggests that the embeddedness of top managers and the organic composition of team members’ experience attributes should be emphasised to develop unique products.

Original languageEnglish
Pages (from-to)871-884
Number of pages14
JournalTechnology Analysis and Strategic Management
Volume33
Issue number8
DOIs
Publication statusPublished - Oct 2021

Keywords

  • executive embeddedness
  • New product development
  • R&D team
  • team diversity

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