The development of B2B e-marketing in Jiangsu province, China: Opportunities and strategies for SMEs

Changwei Zhang, Yuan Yuan, Woon Kian Chong, Ka Lok Man, Bian Dong

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Abstract

This paper is intended to develop an awareness of the performance provided by the business-to-business electronic marketplace (B2B e-marketplace) in conducting business-to-business electronic marketing (B2B e-marketing) in Jiangsu Provinces, China. Following a literature search, a number of research questions were postulated about B2B business models conduct their businesses via the e-marketing effectiveness of the B2B e-marketplaces. Drawing on the literature, this paper seeks to explore the marketing activities and business processes using the B2B e-marketplace and the other related technology to enhance the marketing functionality. An online questionnaire is conducted with samples selected from SMEs in Jiangsu Province. From the data collected, it can be found that there is a significant trend among SMEs in Jiangsu Province to adopt B2B e-marketing.

Original languageEnglish
Title of host publicationInnovation and Knowledge Management
Subtitle of host publicationA Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011
PublisherInternational Business Information Management Association, IBIMA
Pages2314-2329
Number of pages16
ISBN (Print)9780982148952
Publication statusPublished - 2011
Event16th International Business Information Management Association Conference, IBIMA 2011 - Kuala Lumpur, Malaysia
Duration: 29 Jun 201130 Jun 2011

Publication series

NameInnovation and Knowledge Management: A Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011
Volume4

Conference

Conference16th International Business Information Management Association Conference, IBIMA 2011
Country/TerritoryMalaysia
CityKuala Lumpur
Period29/06/1130/06/11

Keywords

  • B2B e-marketing
  • China
  • E-marketing strategies
  • SMEs

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