@inproceedings{8cb65c805fef4f728ecacfce28eea636,
title = "The development of B2B e-marketing in Jiangsu province, China: Opportunities and strategies for SMEs",
abstract = "This paper is intended to develop an awareness of the performance provided by the business-to-business electronic marketplace (B2B e-marketplace) in conducting business-to-business electronic marketing (B2B e-marketing) in Jiangsu Provinces, China. Following a literature search, a number of research questions were postulated about B2B business models conduct their businesses via the e-marketing effectiveness of the B2B e-marketplaces. Drawing on the literature, this paper seeks to explore the marketing activities and business processes using the B2B e-marketplace and the other related technology to enhance the marketing functionality. An online questionnaire is conducted with samples selected from SMEs in Jiangsu Province. From the data collected, it can be found that there is a significant trend among SMEs in Jiangsu Province to adopt B2B e-marketing.",
keywords = "B2B e-marketing, China, E-marketing strategies, SMEs",
author = "Changwei Zhang and Yuan Yuan and Chong, {Woon Kian} and Man, {Ka Lok} and Bian Dong",
year = "2011",
language = "English",
isbn = "9780982148952",
series = "Innovation and Knowledge Management: A Global Competitive Advantage - Proceedings of the 16th International Business Information Management Association Conference, IBIMA 2011",
publisher = "International Business Information Management Association, IBIMA",
pages = "2314--2329",
booktitle = "Innovation and Knowledge Management",
note = "16th International Business Information Management Association Conference, IBIMA 2011 ; Conference date: 29-06-2011 Through 30-06-2011",
}