Social Media Engagement, eWOM and Customer Lifetime Value

Jiyao Xun, Zi Ye, Russa Yuan^*, Woon Kian Chong

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	China Association for Information Systems - University of Nottingham Ningbo China (CNAIS-UNNC PDW)
Publication status	Submitted - 13 Jul 2025

Cite this

@inproceedings{93966800b64f4792ad3ff2793be06a30,

title = "Social Media Engagement, eWOM and Customer Lifetime Value",

author = "Jiyao Xun and Zi Ye and Russa Yuan and Chong, {Woon Kian}",

year = "2025",

month = jul,

day = "13",

language = "English",

booktitle = "China Association for Information Systems - University of Nottingham Ningbo China (CNAIS-UNNC PDW)",

}