| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Academy of Marketing Conference, Southampton University, Southampton, England, July. |
| Publication status | Published - 2012 |
Relationship marketing from a customer self-determined perspective
Jiyao Xun, Prithwiraj Nath, Sally McKechnie
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review