Recommendation system based on trusted relation transmission

With the rapid development of the internet, applications of recommendation systems for online shops and entertainment platforms become more and more popular. In order to improve the effectiveness of recommendation, external information has been incorporated into various algorithms, such as location and social relationship. However, most algorithms only focus on the introduction of external information without depth analysis of the intrinsic mechanism in the external information. This paper proposed a transfer model of social trusted relationship, and optimized the reliability of the transfer model using pruning algorithm based on original trust recommendation. A credible social relationship macro-transfer model based on iterations of new credible relationships is defined by the similarity of social relationships. With a certain interest topic as a source of information, a micro-transfer model achieves the theme of interest and credibility of the expansion using social information dissemination algorithm. To demonstrate the effectiveness of the macro and micro credible transfer models, we used the Mantra search tree pruning algorithm and the optimization algorithm of similar category replacing similar products. The experimental results show that the proposed method based on the macroscopic and microscopic transfer models of the trusted relationship enhances the success rate and stability of the recommended system.