Play on demand: Why do players play the mobile games they do

Brian McCauley; Giovanni Merola; Sarah Gumbley

doi:10.4018/IJEBR.2017100103

Play on demand: Why do players play the mobile games they do

Brian McCauley^*, Giovanni Merola, Sarah Gumbley

^*Corresponding author for this work

Department of Financial and Actuarial Mathematics

Royal Melbourne Institute of Technology University

Research output: Contribution to journal › Article › peer-review

9 Citations (Scopus)

Abstract

Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model that can offer explanations towards understanding why players play the mobile game they play most frequently.

Original language	English
Pages (from-to)	37-54
Number of pages	18
Journal	International Journal of e-Business Research
Volume	13
Issue number	4
DOIs	https://doi.org/10.4018/IJEBR.2017100103
Publication status	Published - 1 Oct 2017

Keywords

Entertainment
Escapism
Flow
Game Popularity
Mobile Games
Self-Determination
Uses and Gratifications Theory
Word-of-Mouth

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10.4018/IJEBR.2017100103

Cite this

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Play on demand: Why do players play the mobile games they do

Abstract

Keywords

Access to Document

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