@inproceedings{81df7019c1e741bab137784c05920721,
title = "Perceived benefits, risks and trust on online shopping festival",
abstract = "This paper investigated to what extent perceived benefits, risks and trust has influenced Chinese customers{\textquoteright} attitude and purchasing intention towards online shopping festival on Alibaba.com. It seeks to investigate critical factors drive the huge business success of the company in {\textquoteleft}Double 11 online shopping festival{\textquoteright} from consumer point of view.",
keywords = "Alibaba.com, B2C, Chinese online consumer, Online shopping festival, Perceived benefits, Purchase intention, Risks",
author = "Yuan Xu and Chong, {Tristan W.} and Tomas Krilavi{\v c}ius and Man, {Ka Lok}",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 21st International Conference on Information and Software Technologies, ICIST 2015 ; Conference date: 15-10-2015 Through 16-10-2015",
year = "2015",
doi = "10.1007/978-3-319-24770-0_20",
language = "English",
isbn = "9783319247694",
series = "Communications in Computer and Information Science",
publisher = "Springer Verlag",
pages = "225--235",
editor = "Giedre Dregvaite and Robertas Damasevicius",
booktitle = "Information and Software Technologies - 21st International Conference, ICIST 2015, Proceedings",
}