On the kawaiisation and mangaisation of European youth’s subcultural commodified aesthetics: Theory of the Kawaii in Japan and its niche declinations in Europe through the aesthetics of local manga publishing and kawaii-style merchandising

Marco Pellitteri

On the kawaiisation and mangaisation of European youth’s subcultural commodified aesthetics: Theory of the Kawaii in Japan and its niche declinations in Europe through the aesthetics of local manga publishing and kawaii-style merchandising

Department of Media and Communication

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	ARTS
Publication status	Published - 2018

Cite this

@article{e37b7b91599a47249afce83a0e417b6b,

title = "On the kawaiisation and mangaisation of European youth{\textquoteright}s subcultural commodified aesthetics: Theory of the Kawaii in Japan and its niche declinations in Europe through the aesthetics of local manga publishing and kawaii-style merchandising",

author = "Marco Pellitteri",

year = "2018",

language = "English",

journal = " ARTS",

}