| Original language | English |
|---|---|
| Title of host publication | Asia-Pacific Marketing Academy Conference 2023 (APMA 2023) |
| Publication status | Published - 2023 |
Not Too Close, Not Too Far - Customer Acceptance of Excessive Service.
Bin Ding, Zixuan Guo
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review