Original language | English |
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Journal | International Journal of Academic Research in Business and Social Sciences |
Publication status | Published - 2024 |
Modeling Perceived Enjoyment, Impulse Buying Tendency, Gamification, and Online Purchase Intention on e-Commerce using Stimulus-Organism-Response (S-O-R)
Farhan, M., Sulaiman, Z., Ying Tuan Lo, Hasbullah, N. N.
Research output: Contribution to journal › Article › peer-review