Maintaining (and the evolvement of) brand identity from a distance

Research output: Chapter in Book or Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationEast Asia Education Insights: Transnational Education in East Asia
Subtitle of host publicationLearnings and Reflections from the Last 25 Years
EditorsSonia Wang, Kevin Prest, Jazreel Goh
PublisherThe British Council
Pages92-93
Number of pages2
Publication statusPublished - Feb 2024

Keywords

  • Trans-national Education

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