Impacts of proactive orientation and entrepreneurial strategy on entrepreneurial performance: An empirical research

It is controversial whether the first mover can achieve entrepreneurial performance. This study effectively integrated the entrepreneurship theory and the strategy theory to explore the relationship between proactive orientation and entrepreneurial performance, as well as the moderating effect of the entrepreneurial strategy. Using 235 new ventures in China, we found that: under lower level of industrial pressure, the relationship between proactive orientation and entrepreneurial performance is positive, the moderating effect of moderate strategy and competitive strategy is also positive. However, under higher level of industrial pressure, the relationship between proactive orientation and entrepreneurial performance is not a simple linear, the moderating effect is insignificant for moderate strategy and negative for competitive strategy. We concluded that the first mover will not undoubtedly get entrepreneurial performance only if they own the premises such as taking the initiative to raise trade barriers to create a low level of industrial pressure, avoiding negative competition behavior under the high industrial pressure, and etc.