@inproceedings{7ddfe26c7530400cbf53e66710242448,
title = "Experience with Mobile Phone Technology: A Comparison Between Two Brands",
abstract = "This study investigates the influence of customer experience on brand loyalty through perceived value by comparing Apple and Samsung users. Data collection was conducted via online platforms through self-administered questionnaire. A total of 252 Apple and 265 Samsung brand respondents were subsequently used for data analysis. Partial least square structural equation modelling was used to analyse the data. The results revealed that perceived value was determined by sense experience and relate experience for Apple users while perceived value was determined by feel experience, act experience and relate experience for Samsung users. Perceived value was the predictor of brand loyalty for both Apple and Samsung users. This study contributes to the literature of customer loyalty by confirming the impact of five customer experience dimensions on the perceived value. Further suggestions and recommendations were made regarding critical customer experience that contributed to perceived value and subsequently to brand loyalty.",
keywords = "Act experience, Brand loyalty, Feel experience, Relate experience, Sense experience, Think experience",
author = "Lim, {Yet Mee} and Leong, {Choi Meng} and Lau, {Teck Chai} and Pek, {Chuen Khee}",
note = "Publisher Copyright: {\textcopyright} 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.; 2nd International Conference on Emerging Technologies and Intelligent Systems, ICETIS 2022 ; Conference date: 02-09-2022 Through 03-09-2022",
year = "2023",
doi = "10.1007/978-3-031-25274-7_20",
language = "English",
isbn = "9783031252730",
series = "Lecture Notes in Networks and Systems",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "240--250",
editor = "Al-Sharafi, {Mohammed A.} and Mostafa Al-Emran and Khaled Shaalan and Al-Kabi, {Mohammed Naji}",
booktitle = "Proceedings of the 2nd International Conference on Emerging Technologies and Intelligent Systems - ICETIS 2022 Volume 1",
}