TY - GEN
T1 - Empowering Entrepreneurship
T2 - 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024
AU - Yang, Lian
AU - Sulaiman, Zuraidah
AU - Lo, Ying Tuan
AU - Yang, Xi Wen
AU - Tan, Andrew Huey Ping
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025
Y1 - 2025
N2 - The interplay between entrepreneurship, economic growth, and innovation underscores the pivotal role of startups in driving economic development. As social media permeates various facets of life and business, its integration into entrepreneurial activities has become ubiquitous, offering a myriad of benefits including heightened online presence and enhanced consumer engagement. Concurrently, the advent of Artificial Intelligence (AI) has revolutionized business landscapes, presenting novel opportunities for enterprises to optimize operations and gain competitive advantage. Drawing from the Resource-Based View (RBV) theory, this study explores the mediating role of AI integration in the relationship between Social Media Activities (SMA) and Entrepreneurial Performance (EP). By conceptualizing SMA as a precursor to AI integration, and subsequently to EP, a theoretical model is proposed to elucidate the dynamics among these constructs. Emphasizing the need to fill the existing research gap, this study aims to contribute to performance research in AI by investigating its mediating effects in the context of SMA and EP. Ultimately, this research endeavors to provide valuable insights for decision-makers and entrepreneurs, facilitating the strategic utilization of technological resources in harnessing the benefits of social media and AI integration for bolstering entrepreneurial performance in the contemporary digital era.
AB - The interplay between entrepreneurship, economic growth, and innovation underscores the pivotal role of startups in driving economic development. As social media permeates various facets of life and business, its integration into entrepreneurial activities has become ubiquitous, offering a myriad of benefits including heightened online presence and enhanced consumer engagement. Concurrently, the advent of Artificial Intelligence (AI) has revolutionized business landscapes, presenting novel opportunities for enterprises to optimize operations and gain competitive advantage. Drawing from the Resource-Based View (RBV) theory, this study explores the mediating role of AI integration in the relationship between Social Media Activities (SMA) and Entrepreneurial Performance (EP). By conceptualizing SMA as a precursor to AI integration, and subsequently to EP, a theoretical model is proposed to elucidate the dynamics among these constructs. Emphasizing the need to fill the existing research gap, this study aims to contribute to performance research in AI by investigating its mediating effects in the context of SMA and EP. Ultimately, this research endeavors to provide valuable insights for decision-makers and entrepreneurs, facilitating the strategic utilization of technological resources in harnessing the benefits of social media and AI integration for bolstering entrepreneurial performance in the contemporary digital era.
KW - AI Integration
KW - Entrepreneurial Performance
KW - Social Media Adoption
UR - http://www.scopus.com/inward/record.url?scp=105002710390&partnerID=8YFLogxK
U2 - 10.1007/978-981-96-3949-6_13
DO - 10.1007/978-981-96-3949-6_13
M3 - Conference Proceeding
AN - SCOPUS:105002710390
SN - 9789819639489
T3 - Lecture Notes in Networks and Systems
SP - 166
EP - 190
BT - Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics
A2 - Chen, Wei
A2 - Ping Tan, Andrew Huey
A2 - Luo, Yang
A2 - Huang, Long
A2 - Zhu, Yuyi
A2 - PP Abdul Majeed, Anwar
A2 - Zhang, Fan
A2 - Yan, Yuyao
A2 - Liu, Chenguang
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 22 August 2024 through 23 August 2024
ER -
