Effectively Preventing Adverse Investment Responses Following Negative Rumors: The Joint Impact of the Counter-Rumor Source and Strategy Deniability

Ziyin Li, Peter Kipp

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Information Systems
Publication statusE-pub ahead of print - Jun 2025

Keywords

  • investor judgments
  • rumors
  • signaling theory
  • social media
  • source credibility theory

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