E-Marketing success: the role of web competence, capabilities, and usage on web performance

Jiyao Xun, Prithwiraj Nath, Sally McKechnie

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing 2009 Doctoral Colloquium, Leeds Metropolitan University, England, July.
Publication status	Published - 2009

Cite this

@inproceedings{e2575966a3c642b3bcf145292ad13359,

title = "E-Marketing success: the role of web competence, capabilities, and usage on web performance",

author = "Jiyao Xun and Prithwiraj Nath and Sally McKechnie",

year = "2009",

language = "English",

booktitle = "Proceedings of the Academy of Marketing 2009 Doctoral Colloquium, Leeds Metropolitan University, England, July.",

}