Doing qualitative research in Chinese contexts: Lessons learned from conducting interviews in a Chinese healthcare environment

Purpose: The purpose of this paper is to present and discuss the process of doing qualitative inductive research in China, drawing its conclusions from a grounded theory study. To be more specific, this paper reflects on the process of approaching interviewees, guaranteeing their participation, conducting the interviews and encouraging responses in the context of Chinese culture. Design/methodology/approach: The discussion in the paper uses Hofstede's cultural dimensions as a tool in the interpretation and understanding of both the behaviour and the preconceptions of the interview participants involved in a research project focused on exploring and explaining barriers and enablers to knowledge sharing between traditional and Western healthcare professionals in China. The context for the study was a public hospital in the province of Hubei in Central China. A total of 49 semi-structured interviews were carried out and analysed. Findings: Despite the grounded theory methodology being applicable in different cultural contexts, the culture itself may present challenges and barriers at both the data collection and analysis stages. These cultural problems may hinder interaction with informants, misunderstanding of responses and behaviours, and thus significantly impair the research validity and reliability. Practical implications: The paper provides advice and recommendations to researchers aiming at doing this type of study in China. Originality/value: The paper is of interest to inductive researchers, in particular those using grounded theory, as it describes and discusses the actual application of the methodology in a non-Western context. The paper is also of interest to any researchers intending to undertake participative research in China.