Design and development of B2B e-Commerce framework for Malaysian SMEs

W. K. Chong; K. L. Man; C. Chen; H. Y. Lai

Design and development of B2B e-Commerce framework for Malaysian SMEs

W. K. Chong^*, K. L. Man, C. Chen, H. Y. Lai

^*Corresponding author for this work

Department of Computing

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

3 Citations (Scopus)

Abstract

With internet technologies increasing E-marketing is growing exponentially. The Small and Medium Sized Enterprises (SMEs) should take advantage of the internet and refocus their business strategies to improve their competitiveness. The development and usage of Business-To-Business (B2B) e-Commerce enabling technology has caused profound changes to the e-Business environment. The purpose of this paper is to develop an e-Marketing framework for SMEs in conducting B2B e-Marketing in Malaysia.

Original language	English
Title of host publication	IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011
Pages	1062-1065
Number of pages	4
Publication status	Published - 2011
Event	International MultiConference of Engineers and Computer Scientists 2011, IMECS 2011 - Kowloon, Hong Kong Duration: 16 Mar 2011 → 18 Mar 2011

Publication series

Name	IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011
Volume	2

Conference

Conference	International MultiConference of Engineers and Computer Scientists 2011, IMECS 2011
Country/Territory	Hong Kong
City	Kowloon
Period	16/03/11 → 18/03/11

Keywords

B2B e-Marketplace
Malaysia
SMEs
e-Marketing

Cite this

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title = "Design and development of B2B e-Commerce framework for Malaysian SMEs",

abstract = "With internet technologies increasing E-marketing is growing exponentially. The Small and Medium Sized Enterprises (SMEs) should take advantage of the internet and refocus their business strategies to improve their competitiveness. The development and usage of Business-To-Business (B2B) e-Commerce enabling technology has caused profound changes to the e-Business environment. The purpose of this paper is to develop an e-Marketing framework for SMEs in conducting B2B e-Marketing in Malaysia.",

keywords = "B2B e-Marketplace, Malaysia, SMEs, e-Marketing",

author = "Chong, {W. K.} and Man, {K. L.} and C. Chen and Lai, {H. Y.}",

year = "2011",

language = "English",

isbn = "9789881925121",

series = "IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011",

pages = "1062--1065",

booktitle = "IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011",

note = "International MultiConference of Engineers and Computer Scientists 2011, IMECS 2011 ; Conference date: 16-03-2011 Through 18-03-2011",

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Chong, WK, Man, KL, Chen, C & Lai, HY 2011, Design and development of B2B e-Commerce framework for Malaysian SMEs. in IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011. IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011, vol. 2, pp. 1062-1065, International MultiConference of Engineers and Computer Scientists 2011, IMECS 2011, Kowloon, Hong Kong, 16/03/11.

Design and development of B2B e-Commerce framework for Malaysian SMEs. / Chong, W. K.; Man, K. L.; Chen, C. et al.
IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011. 2011. p. 1062-1065 (IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011; Vol. 2).

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

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AU - Chong, W. K.

AU - Man, K. L.

AU - Chen, C.

AU - Lai, H. Y.

PY - 2011

Y1 - 2011

N2 - With internet technologies increasing E-marketing is growing exponentially. The Small and Medium Sized Enterprises (SMEs) should take advantage of the internet and refocus their business strategies to improve their competitiveness. The development and usage of Business-To-Business (B2B) e-Commerce enabling technology has caused profound changes to the e-Business environment. The purpose of this paper is to develop an e-Marketing framework for SMEs in conducting B2B e-Marketing in Malaysia.

AB - With internet technologies increasing E-marketing is growing exponentially. The Small and Medium Sized Enterprises (SMEs) should take advantage of the internet and refocus their business strategies to improve their competitiveness. The development and usage of Business-To-Business (B2B) e-Commerce enabling technology has caused profound changes to the e-Business environment. The purpose of this paper is to develop an e-Marketing framework for SMEs in conducting B2B e-Marketing in Malaysia.

KW - B2B e-Marketplace

KW - Malaysia

KW - SMEs

KW - e-Marketing

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M3 - Conference Proceeding

AN - SCOPUS:79960580489

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T3 - IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011

SP - 1062

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BT - IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011

T2 - International MultiConference of Engineers and Computer Scientists 2011, IMECS 2011

Y2 - 16 March 2011 through 18 March 2011

ER -

Design and development of B2B e-Commerce framework for Malaysian SMEs

Abstract

Publication series

Conference

Keywords

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