TY - JOUR
T1 - CIRCULAR ECONOMY AND CONSUMER ACCEPTANCE ON PRODUCT-SERVICE SYSTEM
T2 - 83rd Annual Meeting of the Academy of Management, AOM 2023
AU - Kim, Chang H.
AU - Kuah, Adrian T.H.
AU - Wang, Pengi
AU - Thirumaran, K.
N1 - Publisher Copyright:
© 2023, Academy of Management. All rights reserved.
PY - 2023
Y1 - 2023
N2 - Product-service system (PSS) is an integrated product and service offering that could be used as a business-level strategy to provide a circular economy solution. However, the preference over certain PSS elements or its combination remains unknown for large electrical home appliances. This study adopted a customer-dominant logic (CDL) approach to assess South Korean consumers’ acceptance of PSS elements for refrigerators. A two-phase mixed method including focus groups, conjoint analysis, and Kano modeling was used to analyze the responses from 244 Korean consumers. Our results identified three groups of consumers showing different preferences. PSS elements such as durability, energy efficiency, and long-term warranty were of the highest priority to consumers. This study contributes to the PSS literature by providing empirical and methodological insights into understanding consumer acceptance of PSS. Our findings will help businesses develop relevant value propositions.
AB - Product-service system (PSS) is an integrated product and service offering that could be used as a business-level strategy to provide a circular economy solution. However, the preference over certain PSS elements or its combination remains unknown for large electrical home appliances. This study adopted a customer-dominant logic (CDL) approach to assess South Korean consumers’ acceptance of PSS elements for refrigerators. A two-phase mixed method including focus groups, conjoint analysis, and Kano modeling was used to analyze the responses from 244 Korean consumers. Our results identified three groups of consumers showing different preferences. PSS elements such as durability, energy efficiency, and long-term warranty were of the highest priority to consumers. This study contributes to the PSS literature by providing empirical and methodological insights into understanding consumer acceptance of PSS. Our findings will help businesses develop relevant value propositions.
UR - http://www.scopus.com/inward/record.url?scp=85190255912&partnerID=8YFLogxK
U2 - 10.5465/AMPROC.2023.49bp
DO - 10.5465/AMPROC.2023.49bp
M3 - Conference article
AN - SCOPUS:85190255912
SN - 0065-0668
VL - 2023
JO - Academy of Management Annual Meeting Proceedings
JF - Academy of Management Annual Meeting Proceedings
IS - 1
Y2 - 4 August 2023 through 8 August 2023
ER -
